Record Distributors

Learn about record distribution

Many people do not understand the intricate record distribution process that occurs between when an album is produced and when it is available to purchase through traditional stores or online outlets. In between the recording of an album and its purchase by a fan, record distributors work to ensure that the right stores have the right albums available in the right quantities so that maximum success is achieved at minimum cost. Some record distributors are also retail establishments, but a record distributor is more often an independent middleman between the producer and the seller.

Within the music business, record distributors can be key players in an album’s success. Before methods of record distribution really came to be understood, a producer might send the same number of albums to every possible seller and expect high results. Instead, current marketing methodologies allow record distributors to consider different areas of the market and different factors that affect or influence albums and to distribute more effectively.

Record Distribution Options

Independent record distributors often work with many different music production companies to effectively place the right albums in the hands of the right sellers. This requires studying the audience that a seller might appeal to and understanding how best to maximize the effectiveness of a seller so that an album can achieve success. Independent record distributors explore all areas of the market to ensure that the right areas are being explored on behalf of their clients. Often, they can find new and untapped markets to enter into.

Wholesale record distributors are often also sellers. Wholesale record distributors sell or distribute large quantities of albums to very targeted markets or buyers. For instance, when a pocket is found that may be the right audience for a particular album or artist, it can be exploited to ensure that it is provided with a large quantity of albums to sell.

Record distributors can also specialize in one particular genre of the music business. Hip hop record distributors, country music distributors, pop music distributors and more work on behalf of record companies and artists to find their best markets for success. Just as music and acting agents look for the best possibilities for an artist to undertake, record distributors look for the best possibilities for their finished products.